Ever feel like you’re missing out on the good life? In Montereau’s 2023 ad campaign, we follow two spirited seniors living just outside the community, who are stunned by all the fun they're missing. Through a clever mix of playful humor and a touch of voyeurism—our male lead can’t help but sneak peeks through his binoculars—we capture the vibrant Montereau lifestyle from his unique perspective. Throughout the spot, we see our female lead try and fail again and again to recreate the exceptional community amenities and offerings at home. The lighthearted moments between the couple, paired with stunning visuals and the warmth of the Montereau residents, create a spot that leaves viewers wondering, "When can I move in?"
Television + Print Advertising + Media Planning + Media Buying + Photography
