Pinnacle Living sought a campaign to reinforce their brand promise, enhance brand equity, and elevate awareness of their communities. Our strategy was crafted to embody the essence of their mission of "Enriching Life's Journey" while establishing profound connections that resonated with prospective residents.
What if we viewed retirement through the eyes of a child? Pinnacle Living’s 2023 campaign, EVERYDAY MAGIC, transports us into a whimsical world filled with playful goats, dazzling performances, and all the snacks you can eat. Building on the esteemed reputation of Pinnacle Living communities, this imaginative concept invites us to explore a retirement landscape filled with wonder, freedom, and limitless possibilities. Through the eyes of children, we experience a grand weekend at their grandparents' house, complete with comedic mispronunciations and exaggerated adventures, capturing the enchantment and endless potential of retirement living.
Television + Print Advertising + Media Planning + Media Buying
