In 2019, National Lutheran Communities & Services approached us to brand The Village at Providence Point, a blue-sky project and the newest addition to their senior living portfolio. We eagerly embraced the opportunity to develop this nonprofit life plan community, projected to open in Annapolis, Maryland, in 2025.
As a blue-sky community, our primary objective was to generate new leads and nurture prospects through the sales funnel, ultimately aiming for pre-reservation deposit conversions and meeting sales quotas for groundbreaking. To support these conversion efforts, we implemented a comprehensive range of marketing strategies designed to attract and engage leads through targeted messaging. Key initiatives included the development of a Priority Club Program aimed at converting prospects via an intensive event marketing series, boosting brand awareness through social media, and executing direct mail and email campaigns. We also launched a robust print advertising campaign to promote sales.
In addition, we redesigned their previous landing page into a full-scale website to enhance their online presence. The creation of a Vision Book collateral package—comprising a brochure, letterhead, business cards, and floor plans—further enriched their sales resources. Finally, we complemented their marketing strategy with long-term tactics, including marketing automation, a monthly drip campaign, content strategy recommendations, blog posts, and digital SEO and SEM efforts.
Brand Identity + Web Design + Photography + Documentary Video + Print Advertising + Media Planning
